Customer Experience Optimization
for Consumer Brands
(Powered by AI, Behavioral Science & Marketing Psychology)
It's easy to grow
your business
when you know
what makes buyers tick
When you get into your customer's heads and hearts, magical things start to happen to your bottom line.
Choice Hacking can get you there with a potent mix of Nobel-prize winning research, predictive AI tools, data analysis, and a deep understanding of your customers' behaviors, needs, language and challenges.
When you get into your customer's heads, magical things start to happen to your bottom line.
Choice Hacking can get you there with a potent mix of Nobel-prize winning research, predictive AI tools, data analysis, and a deep understanding of your customers' behaviors, needs, language and challenges.
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Join 8k+ subscribers who get the Choice Hacking Ideas newsletter every week to get a free behavioral science case study, principles, tips and tricks ☝️
Welcome, I'm so glad you're here!
Hi, I'm Jen Clinehens, the founder of Choice Hacking.
I started Choice Hacking because I've seen first-hand how behavioural science, psychology, and AI have the power to create effective, engaging, and meaningful customer experiences.
After years spent creating products and customer experiences for global brands like AT&T, McDonalds, Adidas, and Starbucks, I've seen this combination of art and science supercharge creative work and deliver engaging and meaningful experiences across the customer journey. I'm confident these tools can work your brand as well - big or small, across the globe.
Contact me to discover how Choice Hacking's unique approach can drive engagement and growth for your business, too.
-Jen
Choice Hacking is your partner in growth
Choice Hacking is your partner in growth
Why so many world-class businesses trust Choice Hacking:
Why so many world-class businesses trust Choice Hacking:
Choice Hacking uses a unique blend of marketing psychology, behavioral science, data analysis, and AI to dig deep into customers’ hidden desires, emotions, motivations, and needs.
We begin our work at the moment of “raw reaction” - when a customer is first exposed to your marketing or experience but has not yet had time to coat that reaction in cognitive bias, self-delusional stories, and “accidental lies.”
“
Tom Daly
Former Sr. Group Director of Global Marketing, Coca-Cola
"If you want to get to know your customers better, uncover impactful insights, and make marketing that resonates with your target audience, you should consider working with Choice Hacking...
Moreover, working with Jen and Choice Hacking was a collaborative and personalized experience. They took the time to understand our business and tailor their methods to our specific needs. This approach led to insights that were relevant and impactful to our business.
Working with Jen and Choice Hacking was a fantastic experience that delivered valuable insights and measurable improvements to our business.
If you want to take your business to the next level and connect with your target audience, you should consider working with Choice Hacking."
Hack into customer’s deepest desires, fears, and motivations with bias-busting customer research
We use neuroscience, behavioural science, VR, and ethnography to see through your customers’ “accidental lies” and into their deepest fears, needs, and desires.
Create customer journeys that drive sales and meaningful customer relationships with science
Our 3S model helps elevate your digital and physical customer experiences to soulful, simple, and salient - increasing both short term sales uplift and long-term brand love.
We study your customers and their environment to create journeys based on real-world contexts, heuristics, and behaviours.
Save time & money with our scientific pre-testing method to bulletproof marketing, experiences, and packaging before they’re produced
Using the proprietary Choice Hacking testing approach (autonomic measures, AI, and VR), we get your experience in front of customers almost instantly - allowing you to test and tweak faster than ever before.
A selection of brands we've worked with:
How we've transformed our clients' businesses
How we've
transformed
our clients' businesses
Learn how we helped a U.S.-based Cannabis brand go from confused to clear about its customer's needs.
How Choice Hacking helped a U.S.-based eCommerce brand find 73% revenue increase
How Choice Hacking helped a London-based consultancy win a $6M account
How we helped a hot London-based Fintech build their product roadmap for its "high net worth individuals" (HNWI) user base
How Choice Hacking helped a US-based tech startup transform disaster preparedness behaviors in its users
How we helped a US-based software brand in the creator space increase their free to paid conversion
Challenge accepted.
Challenge accepted.
We solve your toughest problems with science, not guesswork.
Which of these best describes your business and your challenges?
Shopper Journeys
From in-store signage and store layouts, sales and promotions, menu board optimization, retail media, delivery, drive thrus, and more. We help you figure out the mental shortcuts your buyers use to navigate and then optimize your retail, QSR, or stadium to do it.
Bespoke Project
Not seeing what you're looking for? Not sure which solution is the best fit? Get in touch and let's talk.
We do things differently
We do things differently
After many years of experience, research, and experimentation
we’ve identified 3 key drivers of effective customer experiences:
Creating soulful, simple, and salient customer experiences has proven business impact:
- Simple experiences drive brand value, with the simplest publicly traded brands outperforming the market by 686% since 2009.
- 66% of customers say they prefer meaningful experiences but 92% of companies fail to even deliver on basic customer experience promises.
- 91% of customers are willing to advocate for businesses which they associate positive emotions and 92% are more likely to stay loyal.
“
Michael Bidu
CEO, MYND Therapeutics
"If you have a chance to hire Choice Hacking, do it before your competition does it.
I believe Jen is one of the top consumer experience and behaviour change experts in the business.
I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders...
I can say she was a pleasure to work with. I highly recommend her and Choice Hacking."
Our resources are trusted by brands like:
Don't just take our word for it...
“
Thanks to [Choice Hacking] for a very interesting, interactive and concrete training and workshop on behavorial science and how to use it to improve our structure of choice and communication and help the consumer to find the right product for their DIY project…
I totally recommend her… so passionate and experienced.
Bruno Derouet
Head of Marketing, Tesa
“
In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued “friends of Dragonfly” Jen has been instrumental in our growth as a business.
We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.
Thank you Jen.
Mark Bainbridge
Co-founder, Dragonfly.AI
“
[Jen] collaborates well across cross functional teams, sees both the big and small picture, and drives towards team success.
Her abilities allow her to communicate effectively across all levels of management, and drive high unified engagement. She is a pleasure to work with, and is an asset to any team/project!
Cindy Zanelli
Director, Technology Services - AT&T
Brands win when they know what makes buyers tick.
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