Get the benefits of behavioural science, without the headcount.
Clients are asking for behavioural science, but you don’t want to commit to headcount - so what do you do?
Here’s how to save 100k but still get the benefits of behavioural science-driven marketing:
I’m now offering short-term “borrow my brain” engagements.
The best part?
I’m a marketer with a specialist behavioural science skillset who already knows how agencies work in the US and UK, both as a strategist and an ex-client.
✅ No explaining how briefing and creative development works - as an ex-Strategy Director and “Head of” I’m well-versed in insight development, briefing, and working with creatives.
✅ No worrying that I’ll use overcomplicated language or academic examples that are impressive but don’t connect to your clients business - I use real life marketing examples and fascinating stories to make the value of these principles crystal clear to folks who know nothing about behavioral science.
✅ No having to bend your pitch process to fit around behavioral science - as an experienced senior strategy leader I can support your concepts, creative narrative, and field questions in the room.
Interested? Contact me and we can chat.
Here's how we can work together:
ON A PITCH
Perfect if you have a potential client who you know loves behavioral science but you don't have the time or skill in-house to include it in your strategic and creative development.
I can help with:
- Strategy development
- Customer Journey Map development
- Creative guidance
- Creative effectiveness AI analysis & recommendations
- Pitch deck development & pretty slide production
- Retro-fitting principles that were used subconsciously but need to be called out
- Supporting, presenting, and answering questions in the pitch itself
SUPPORTING A PROJECT BRIEF
Great for those projects where you need some behavioural science support or want to try out how it might fit into your existing processes (without disrupting all of your teams).
I can help with:
- ATL and brand creative development
- CRM, email and loyalty program work
- Digital customer experiences including UX development
- Digital retail and drive thru experiences
- Metaverse and wearable experiences
- Creative effectiveness analysis
Bring me on for a monthly (or longer) engagement to help train your team or help support a variety of briefs.
Don't just take my word for it...
I've worked with brands across the us, uk, canada, eu, mea, and australasia like:
what others have to say about my work:
Michael Bidu // CEO, MYND
"If you have a chance to hire Choice Hacking, do it before your competition does it.
I believe Jen is one of the top consumer experience and behaviour change experts in the business.
I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders...
I can say she was a pleasure to work with. I highly recommend her and Choice Hacking."
Sue Moore // Virtual Gold Dust
Jen is hugely insightful and knowledgeable about applying behavioural science to the customer experience. She brings a wealth of direct, strategic experience to the table. For anyone curious about applying behavioural science to their work, I would recommend connecting with Jen to discover all the ways she can help.
Mark Bainbridge // CMO, DragonflyAI
In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued “friends of Dragonfly” Jen has been instrumental in our growth as a business.
We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.
Thank you Jen.
Kelly O'Keefe //
Managing Partner, Brand Federation
The maturity of our economy and business sectors reflects the trend to focus more attention on value optimization than value creation. Far more management time is spent on bottom-line issues like containing cost, streamlining production or reducing labor cost, than on the creation of innovative products and services that grow the top-line.
That’s why Jennifer Clinehens is such an asset. She is an intelligent strategist and an immensely effective leader of projects and people, but her real strength is her ability to combine analytical rigor with original thinking to bring innovative business ideas to life.
If you hire her (and you should) you would be wise to challenge her to work on projects involving invention or reinvention. She will find the opportunities that others overlook.
Bruno Derouet //
Head of EU Marketing, Tesa
Thanks to Jennifer Clinehens for a very interesting, interactive and concrete training and workshop on behavorial science and how to use it to improve our structure of choice and communication and help the consumer to find the right product for their DIY project…
I totally recommend her… so passionate and experienced.
Cindy Zanelli //
Director Technology Services, AT&T
[Jen] collaborates well across cross functional teams, sees both the big and small picture, and drives towards team success.
Her abilities allow her to communicate effectively across all levels of management, and drive high unified engagement. She is a pleasure to work with, and is an asset to any team/project!