Choice hacking (the agency)

I help B2C brands with customer experience, marketing comms &

user research.

Choice Hacking's approach to customer experience is a potent mixture of decades of experience, time-tested frameworks, Nobel prize-winning behavioral science & psychology techniques, and cutting-edge AI tools.

(Are an agency looking for behavioral science and/or CX support? Learn how I can support you.)

How we can work together

Supercharged Experiences

My proprietary frameworks are powered by science to create meaningful and effective experiences.

Customer Journeys That Sing

I combine art and science to elevate your experience beyond the basics (and get those right, too).

Habits That Transform

Applying research that drives engagement and makes your experience an indispensable part of users' daily lives.

get to know me

Welcome to Choice Hacking!

Hi, I'm Jen Clinehens, the founder of Choice Hacking.

I started Choice Hacking because I've seen first-hand how behavioral science, psychology, and AI have the power to create effective, engaging, and meaningful customer experiences.

After years spent creating products and customer experiences for global brands like AT&T, McDonalds, Adidas, and Starbucks, I've seen this combination of art and science supercharge creative work and deliver engaging and meaningful experiences across the customer journey. I'm confident these tools can work your brand as well - big or small, across the globe.

Contact me to discover how Choice Hacking's unique approach can drive engagement and growth for your business, too.

-Jen

a selection of brands I've worked with IN THE PAST:

client work

Client challenges I've solved

A few of my recent client projects include:

✅ Finding new sales from existing customers using behavioral science to convert freemium users to paid plans. This project involved lots of different digital channels including email, onboarding, product and pricing page design, and more.

✅ Creating a metaverse experience (mobile, wearable & VR) to help people struggling with their weight transform their habits and mindsets around diet and exercise using behavioral science.

✅ Designing a new messaging and creative approach for retail and digital channels, based on AI tools and behavioral science (this one increased in-store sales by double digits).

✅ Deeply understanding customers through interviews that resulted in persona development and customer journey map design. Both were supercharged with behavioral science and psychology to get more robust and actionable information for this direct-to-consumer brand.

Case Studies

[View all here]

Case Study: London-Based Advertising Agency Succesful Behavioural Science-led Pitch

Case Study: US-Based Creator Economy Service Salience Analysis & Free to Paid Conversion Strategy

Case Study: US-Based Disaster Preparedness App User Research, Salience Analysis, & User Experience Strategy

Case Study: Canada-Based Metaverse Weightloss Brand User Research, Salience Analysis, & User Experience Strategy

Case Study: London-Based Fintech User Research, Interviews, Insight Development

Case Study: Cannabis Customer Journeys, Personas, and Behavioral Interviews

ASk a question

15 Minutes of Video Messaging

Great if you have a burning question about marketing psychology, customer experience strategy, applied behavioral science or user research.

$50

One-time fee. Price in USD.

Currently booked 2 weeks out.

Have a conversation

60 Minutes of 1:2:1 Zoom Conversation

Let's dig into your marketing comms, user experience, or customer journey.

I can help you crack a frustrating issue in no time flat.

$500

One-time fee. Price in USD.

Currently booked 4 weeks out.

get ongoing support

Consulting Projects &

Advisory Support

Have a more meaty problem that needs to be solved?

You can keep me on retainer for advice, or set me off to complete a task (like behaviorally-informed UX and CX, user research, and Customer Journey Design).

$1200/mo

Billed monthly. Cancel anytime.

Price in USD.

Get in touch to discuss your project >>

“

Michael Bidu

CEO, MYND Therapeutics

"If you have a chance to hire Choice Hacking, do it before your competition does it.

I believe Jen is one of the top consumer experience and behaviour change experts in the business.

I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders...

I can say she was a pleasure to work with. I highly recommend her and Choice Hacking."

Education & training resources

My resources are trusted by brands like:

projects

How I Can Help You

Solve
Train

These are my "Dirty Dozen" business problems: those big, hairy challenges that come up over and over again, and that we've become experts at solving.

The Choice Hacking "Dirty Dozen":

"My product is getting lost in a sea of competitors."
"People download my app, but they don't keep using it."
"Users aren't using my product for long enough."
"My email program isn't working - people don't open, engage, or buy enough."
"My free trial users aren't converting into paid customers (low conversion)."
"I don't know enough about my customers and why they do what they do." [Check out a case study]
"My digital marketing isn't grabbing attention or engagement."
"My budget has been cut and I need to do more marketing with less money."
"Lots of people browse my site, but not enough of them actually buy."
"I want to personalize our marketing and experience, but I don't have much data."
"I want to design a new experience that captures users' attention, interest, and engagement."

ASk a question

15 Minutes of Video Messaging

Great if you have a burning question about marketing psychology, customer experience strategy, applied behavioral science or user research.

$50

One-time fee. Price in USD.

Currently booked 2 weeks out.

Have a conversation

60 Minutes of 1:2:1 Zoom Conversation

Let's dig into your marketing comms, user experience, or customer journey.

I can help you crack a frustrating issue in no time flat.

$500

One-time fee. Price in USD.

Currently booked 4 weeks out.

get ongoing support

Consulting Projects &

Advisory Support

Have a more meaty problem that needs to be solved?

You can keep me on retainer for advice, or set me off to complete a task (like behaviorally-informed UX and CX, user research, and Customer Journey Design).

$1200/mo

Billed monthly. Cancel anytime.

Price in USD.

Get in touch to discuss your project >>

Don't just take my word for it...

“

Thanks to Jennifer Clinehens for a very interesting, interactive and concrete training and workshop on behavorial science and how to use it to improve our structure of choice and communication and help the consumer to find the right product for their DIY project…

I totally recommend her… so passionate and experienced.

Bruno Derouet

Head of Marketing, Tesa

“

In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued “friends of Dragonfly” Jen has been instrumental in our growth as a business.

We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.

Thank you Jen.

Mark Bainbridge

Co-founder, Dragonfly.AI

“

[Jen] collaborates well across cross functional teams, sees both the big and small picture, and drives towards team success.

Her abilities allow her to communicate effectively across all levels of management, and drive high unified engagement. She is a pleasure to work with, and is an asset to any team/project!

Cindy Zanelli

Director, Technology Services - AT&T

Ready?

Get in touch